Instagram Reels size
Make reels 9:16. Instagram takes any shape from 1.91:1 to 9:16, at least 720 pixels and 30 fps, up to 20 minutes, but doesn't recommend a reel over 3 minutes to new audiences. Reels ads recommend 1440 × 2560.
Instagram Reels size
| What | Figure | Source |
|---|---|---|
| Shape | 1.91:1 to 9:16 | App help |
| Minimum | 720 px, 30 fps | App help |
| Length | Up to 20 minutes; over 3 minutes, not recommended to new audiences | App help |
| Reels ad | 9:16 at 1440 × 2560, MP4 or MOV, up to 15 minutes and 4 GB | Ads spec |
| Safe zone, ads | Keep 14% at the top, 35% at the bottom and 6% at each side clear | Ads spec |
| API | 3 seconds to 15 minutes, 300 MB, 23 to 60 fps, up to 1920 px wide | API |
| Cover | 420 × 654 (1:1.55) | App help |
Checked on November 3, 2026 against each platform's own pages. Platforms change these; the source link is the one to trust.
Good to know
- 9:16 at 1080 pixels wide is 1080 × 1920, which is within every limit above.
Questions
How long can a reel be?
Up to 20 minutes, recorded or edited in Reels. Instagram doesn't recommend reels over 3 minutes to people who don't follow you, so a reel meant to reach new viewers stays under 3 minutes.
Where do the buttons cover a reel?
Meta asks ads to keep the top 14%, the bottom 35% and 6% at each side free of text. The safe-zone checker draws those margins over your own video.