Instagram Story size
Make stories 9:16. Meta's ads guide recommends 1440 × 2560 and keeping 14% at the top and 35% at the bottom clear. A video up to 60 seconds plays as one story; a longer one is split into several clips.
Instagram Story size
| What | Figure | Source |
|---|---|---|
| Shape | 9:16 | Ads spec |
| Size, ads | 1440 × 2560 | Ads spec |
| Clip length | Up to 60 seconds per clip; longer videos are split | App help |
| Safe zone, ads | 14% at the top, 35% at the bottom, 6% at each side | Ads spec |
| Video ad | MP4, MOV or GIF, up to 4 GB, 1 second to 60 minutes | Ads spec |
| API | 3 to 60 seconds, 100 MB, 23 to 60 fps | API |
Checked on November 3, 2026 against each platform's own pages. Platforms change these; the source link is the one to trust.
Good to know
- Instagram publishes no pixel size for a story posted from the app. 1080 × 1920 is 9:16 at 1080 pixels wide.
Questions
What size is an Instagram story in pixels?
9:16. Meta's ads guide recommends 1440 × 2560; 1080 × 1920 is the same shape and what most phones film.
How long can a story be?
A video up to 60 seconds plays as one story clip. A longer video is split into several clips.